Overview
Cult listeners are true fans that have developed a nearly unbreakable connection with you as an artist. You have managed to earn a spot in their hall of fame. These types of listeners are your endgame and are worth more to you than anything else.
Cult listeners are your money, your success & your fame.
Behavioural Traits
Cult listeners are your endgame. They are the most committed type of listener and will respond to any offer you bring out as quickly as they can. Unless something outside of their control prevents them (bankruptcy, a broken down car, parents (if they are a young fan) etc), they will respond to anything you ask them to do and will be happy to do so.
These types of fan are almost irrationally supportive and will do your advertising for you by word of mouth. They are the perfect beacon to attract fans in lower stages, to let them know that it’s worth following in these Cult listeners footsteps.
How you treat these Cult listeners in public will affect how others will respond in lower stages – if you’re making it look as though the Cult listeners are getting all the attention and are enjoying themselves the most, your highly compatible listeners in lower tiers will want to fast forward their progress to join this group, too.
Cult listeners span across the entire segment. Lower range cult listeners who are just becoming true fans will support you with everything they have, but the veteran cold listeners at the top end of your segment will purchase anything you release, no matter the price point
Conversions
Brand Awareness 
Low-Level Conversions
Medium-Level Conversions
High-Level Conversions
Brand awareness is advertising without asking anything in return. LLCs are a small request (‘listen to my new song!’). MLCs are a medium request (‘buy this cheap thing!’). HLCs are a high request (‘buy the vip package!’).
Cult listeners will respond to all conversion strategies.
Your highest level Cult listeners will respond to even your most expensive offers. You should keep raising your prices and offering more expensive purchase opportunities until your audience stops purchasing. That is when you will know you have maxed your full potential.
My Audience Is Cult
Congratulations!
If your audience is mostly Cult listeners, your Listen Path must be working fantastically.
And, if your Listen Path is working fantastically, you must be doing something right.
Focus on keeping your Cult listeners engaged and also on creating brand awareness strategies to bring more listeners in.
If your Listen Path is functioning this well, notice what is working then provide it to new listeners – this will help you increase the amount of Cult listeners in your audience.
You should also be providing a whole lot of MLCs and HLCs to start making money.
Keep offering new offers to your audience and then scale the ones that work accordingly.
A Cult audience means that your music can be your full-time job, so continually provide new ways for your listeners to get more out of your music, for various price points.
How to Transition Them
There is no stage above Cult listener, so your focus should be on keeping your current listeners engaged in your music. You can do this by being active, by caring about the lives of your
Cult followers and by speaking to all of your listeners as if they were part of a family or close knit community.