Converted Listeners
Overview
Converted listeners are those in your audience that have been exposed to enough of your content to develop a real connection with you as an artist.
They have seen enough resonating content to be convinced that it’s worth committing to you for your journey.
Converted listeners could also be referred to as your fans.
Behavioural Traits
Converted listeners are generally committed, reliable and interested.
They have a solid reason to want to support you yet and are prepared to take the next step down your Listen Path fuelled by their own interest.
To them, you are an artist that they respect and are prepared to support (if the offer is correct).
They’ve managed to develop their connection over a certain period of time – this means that you’ve earned their trust as a supporter.
Converted listeners aren’t completely reliable, though and are definitely not your endgame.
Converted listeners are casual consumers.
They have no problem supporting your music, but only when it suits them.
They are late on consumption, which means that they will be slower to respond to your new music or new merchandise when you release it.
They will come to your live performances, but only if a better option didn’t come up.
Generally, they consider you a non-priority.
They want to support you, but only if they remember to.
And, the only way they will remember to is if you’re able to win their attention at the right time.
Conversions
Brand Awareness 
Low-Level Conversions
Medium-Level Conversions
High-Level Conversions 
Brand awareness is advertising without asking anything in return. LLCs are a small request (‘listen to my new song!’). MLCs are a medium request (‘buy this cheap thing!’). HLCs are a high request (‘buy the vip package!’).
Converted listeners will respond to most conversion strategies, as long as the offer is right to them.
Converted listeners won’t want to make a big purchase, so HLCs should not be attempted.
But, if the offer is right to them, they are comfortable with making purchases, so MLCS will bring you decent results.
Converted listeners will respond to you asking them to complete small actions, like listening to your latest song or watching your latest music video or following you on Twitter, so if you have a large Converted audience, take advantage of this by providing a ton of low commitment threshold offers.
My Audience Is Curious
If you find that your audience is made up most of Converted listeners, you’ve done great work.
Your audience is mostly interested in your content.
You should be focusing on transitioning these listeners to Cult and providing the right offers to take advantage of this situation.
Create a bunch of content that pushes your audience to MLCs offers asking them to make small purchases in exchange for a product.
If you receive a good amount of sales, increase the prices of your offers until the sales start to fall off.
Then, take it back to what was working best and begin to push similar offers of the same price amount – this is what your audience feels comfortable with spending.
Take advantage of LLCS too, like directing your followers to new content of yours to drive your view counts up.
These CTA posts, however, should still be balanced against your regular content – don’t start spamming your followers with advertisements, or it may cause some to unfollow you.
Even though your audience may be mostly Converted, you still shouldn’t neglect the brand awareness strategies to bring new listeners onto your Listen Path and help them to start developing their connection.
Obviously, if you’ve got an audience that is mostly Converted, you’re doing something right – so, bring more people on to your Listen Path so that they’re able to transition to Converted, as well.
How to Transition Them
Converted listeners will easily get comfortable and then not move forward.
They feel like they’ve committed to your music and have reached the end of their destination.
We know, however, that there is still one more stage that they have to move forward to.
To transition them to Cult, you will need to make them feel individually respected as people.
The transition to true fan comes when a Converted listener feels noticed for their support, so make sure that you treat every listener of yours with respect and make them feel like a valued supporter.
You could make an irresistible MLCS offer that will attract your Converted listeners, so you know who they are, then make it your priority to start to provide them even more.
When addressing your audience in one group, like in your social media posts and captions, talk to them like they already are Cult listeners.
Constantly thank and praise them for their support.
Coin a community identity for your fanbase and refer to them as such, to encourage them to think like true fans.